DBA in Authorpreneurship and Influencer Marketing

About the Program

The DBA in Authorpreneurship and Influencer Marketing at Book Ecke blends key aspects of integrated marketing communications and sales, focusing on authorship and digital influence. It is designed to provide experienced writers with the skills necessary to succeed in the ever-changing digital marketing and publication field.

About Book Ecke LLC

Book Ecke is a private research-based academy in Wyoming, United States of America, committed to innovating authorship and marketing for the publication industry. Its mission and vision emphasise creativity, integrity, and practical learning, making it an ideal environment for aspiring authors and influencers to become “Authorpreneurs.”

Why is this program recommendable? Whom it helps?

This program is ideal for writers, marketers, and budding influencers who want to establish a strong presence in the digital creative industry.

It’s particularly beneficial for individuals who blend creative writing with savvy marketing skills.

Why DBA in Authorpreneurship and Influencer Marketing?

This program addresses the growing need for skilled professionals who can effectively navigate the crossroads of creative writing, publishing, and digital marketing. It’s designed for those aiming to impact the digital content and publishing world significantly and become self-reliant in the world of digital space.

DBA Program Curriculum Overview and Outcomes

The curriculum incorporates a variety of topics, such as brand management, creative writing, digital marketing strategies, advanced sales techniques, consumer insights and psychology, and content development. Outcomes include:

  • Developing a thorough understanding of market dynamics
  • Mastering content strategy
  • Gaining practical experience in book publishing and digital influence

For the full program content, click here.

Specific Specializations in 3rd Year

In the final year, students choose specialisations like Advanced Digital Content Strategy, Book Marketing and Sales Analytics, or Social Media Influence and Brand Development, allowing them to focus on niche areas of interest.

Special Highlight

A unique feature of this program is the practical experience component. By the end of the program, students will have contributed to writing, publishing, marketing, and selling at least one book, authored five research papers, and gained experience as guest lecturers/trainers, ensuring they are well-prepared for their professional journey.

Application

The application platform will open in August 2024 for the January 2025 Book Ecke’s DBA program intake. On this platform, you can find application templates and guidelines. If you have any inquiries, feel free to reach out to us.

How to Apply Online:

  • Please use our online application system to submit your information thoroughly. Once the intake process begins, the link will be available here.
  • Alternatively, if you prefer, you can email your documents in an organized fashion to [email protected] after 1st August 2024. When emailing, please use the following format for efficiency:
    • Email Subject: “DBA Application_(Your Name)_2025”
    • Document Naming: Label each document as “(Your First Name)_(Document Type).” This helps us process your application quickly.

Required Documents for Application:

  • Preliminary Research Proposal (about 10 pages)
  • Motivation Letter
  • Updated CV
  • Copies of Academic Qualifications and Transcripts (Secondary Education, Bachelor’s Degree, Master’s Degree) with official translations into English
  • English Language Certificate (valid IELTS score of  6.5 and above or TOEFL score of 79 and above)
  • Curriculum Vitae
  • A copy of your passport
  • A recent photo with a white background
  • Two References (preferably one academic and one business reference). Please email references to [email protected].

The number of student intakes per term is limited to 10, so it is advisable to apply early.

Course Fees

The total cost for the 3-year DBA program is $10,500 USD, broken down as follows:

  • Year 1: $3,500 USD*
  • Year 2: $3,500 USD
  • Year 3: $3,500 USD

*Note:

  • The first year’s tuition fees are due within 30 days of accepting the offer letter and training contract to obtain the certificate of enrolment.
  • Additionally, students must cover their travel expenses, accommodation, visa, and living costs for attending any program seminars worldwide (if any).
  • There are also extra annual fees for extending the program beyond three years.

Visas

Please be aware that the DBA is a distance learning course and is ineligible for any student visa. We recommend applying early if you need a travel visa to attend the seminars.

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